Course Description: This course will walk students through the process of writing a business plan.
Students will the critical details of a business plan, especially for presentation for a loan or an investor. At the end of this course, will have sufficient skills to make a we well-designed informative business plan
Course Objectives:
- describe the parts of a business plan
- analyze how a business plan helps companies make decisions with the future in mind
- develop Mission Statement and Vision Statement
- develop goals and objectives
- select a product and/or service for the business
- analyze the business context and risks of products and/or services
- develop a marketing plan
- identify resource requirements and building capabilities
- develop strategies for achieving / sustaining competitive advantage
- develop an Operational Plan
- develop Client Account Management procedures
- prepare a budget for the first year of operation, by months, and indicating the break-even point
- be able to write an Executive Summary to leave with loan officers or investors
- estimating the economic viability of their business
